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Saturday, 3 November 2012

First Angry Birds theme park planned for Asia

The Angry Birds franchise seems to have no limitations as far as brand development goes. In fact, the Angry Birds team is going so far as to building a theme park based around the game in Asia next year.

Angry Birds Land will be constructed in China’s Zhejiang province, near Shanghai.

The park features rides, games and an adventure course.

This is the first theme park based on the brand, but not the first park based on the brand, as a themed activity park was also opened in August of this year at Sundown Adventureland in Nottinghamshire, featuring Angry Birds-inspired swings, climbing frames and slides.

The park is looking to open by Chinese New Year in February, and is expected to pull 400 visitors a day, each paying less than $10 for admission.

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